I mentioned this in a comment over at John K's blog and thought it worth a mention here too.
I've been reading David B. Levy's book, 'Animation Development'. All about, well, animation development. There's a chapter on the executive side of things. All about the gatekeepers of the industry. Those who decide what makes it to pilot stage and what makes it to air.
And, in it, Linda Simensky says this - "Most do not have backgrounds in animation but have a genuine interest in storytelling or humour or other creative areas."
Is a' genuine interest' enough?